People love visuals. It really is as simple as that. Want to engage your audience? Give them something to really connect to. They are already on the Internet looking to do so. And with so many options available for visual content delivery—photos, videos, gifs, infographics, animations, etc.—there’s no excuse not to use them in some way.
Here are five tips to help you engage with your audience using visual content:
1. Be Informative
All visual content, be it a small static icon or an instructional video, carries a message. Remove it if it doesn’t carry a message because it is clutter. Similarly, if there is too much imagery it becomes cluttered and your message will be lost. Figure out what you want your visuals to say and make sure the message is clear. Get second opinions whenever possible. Just because you are sure your message is clear, doesn’t mean everyone else would agree.
Examples: Want to communicate that there are real, loving humans behind your brand? Why not post images about your outing to the local non-for-profit. Trying to convey how drastically using your product has helped other businesses? Offer informative graphic-focused charts rather than plain tables with numbers.