If you are selling anything online while not leveraging Pinterest, you are losing out. Pinterest converts very well. According to Venture Beat, Pinterest generates four times more revenue (per click) than Twitter and 27 percent more per click than Facebook. Moreover, users coming from Pinterest tend to buy more. According to Shopify, Pinterest referrals have the highest average order.
Pinterest is one of the ecommerce-friendliest social media networks out there. Its active userbase is 80 percent women and everyone knows women are the best buyers.
That being said, if you are into ecommerce, you must think of Pinterest as one of your revenue sources. Here are five actionable tips for you.
Related: The 10 Commandments of Using Pinterest for Business (Infographic)
1. Switch to a business account for better analytics
Pinterest offers the most useful analytics I’ve seen in social media. You can track your boards, popular and trending pins, follower acquisition, etc.
My favorite part, though, is domain stats. If you have a business account and your domain is verified, you’ll see all pins from any Pinterest user as well as how many impressions, clicks, repins and likes each pin received. That’s one of the best ways to monitor your business activity, catch the trend and support (by likes and repins) any pin that is able to drive sales to your site.
