Ann Handley + Authority = Annthority!
On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions.
On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part of a whole. They work in tandem with empathy towards the customer experience for finding, understanding, and acting on a solution.
When online marketing tactics are integrated to deliver relevant, timely content to buyers, both the marketing content and the brand become authoritative as “the best answer” for the customer’s problem…