hether you’re a marketing professional or a promotional novice, you never want to decrease the life of your marketing campaigns. Throughout my marketing career, I have seen (and committed) a fair share of marketing faux pas. If you’re wondering how you can end up killing your campaigns, please keep reading.
Here are 5 mistakes you’re making that are killing your marketing campaigns:
1. Lack of Audience Understanding
I’ll begin with the most significant killer for any marketing campaign:
Not having an understanding of whom your audience is.
Sometimes organizations are attracted to the newest emerging platform and include it into their pre-existing strategy. This is a smoking gun. It’s best to develop a micro-strategy for that specific platform before incorporating it into your overarching marketing strategy. If this was done initially, they may have discovered there was no need to even have a presence there in the first place…