‘Tis the season to be jolly… and to be inundated by a barrage of holiday-themed marketing. While some of what we see is cringe-worthy at best, there’s something to be said for a well-thought-out, well-executed holiday campaign.
But as a marketer, how do you move away from “cringe-worthy” and into the realm of share-worthy?
It comes down to intent and execution: understanding the purpose of your holiday marketing efforts and executing in a way that provokes the warm and fuzzy feelings associated with the holiday spirit. If you’re lucky, you can also build some brand awareness for your company and product at the same time.
For a little inspiration the next time the holidays hit, here’s a roundup of a few great examples that caught my eye this year:
Trello Gives a Little To Get A Little
Trello is a productivity app that helps you keep things organized. You can set up to-do lists and collaborate on projects without the need for endless email threads and spreadsheets.
This year, Trello decided to give a little to get a little via an email campaign. They sent a simple, well-designed email that encourages you to give Trello Gold to two of your friends. In return, you receive it for yourself. All in all, it’s a great way to incentivize growth for their product while making you feel like you’re giving yourself (and your friends or colleagues) a special deal.
From a great subject line (complete with snowflakes) to the email itself, Trello gets two thumbs up for good execution.