As a creative business owner, you’ve got a million little tasks to juggle on a daily basis, and unfortunately sometimes blogging can take a back seat. Or, let’s be honest — you may not even have a blog at all! However, it’s no surprise thatblogging can increase sales, build your credibility and help you meet goals.
I get it: “blog” can be a scary word. And admittedly it’s not for everyone. Blogging won’t make or break your business, but it IS another great tool to help build your brand.
Ironically, I’m sitting here writing this post and thinking of all the reasons why I should start an additional blog for my sewing business, but I’m nervous to commit to a regular publishing schedule. The same questions you may have are flying through my head:
“Will anyone care to read about what I do?”
“How often will I have to write?”
“Do I even have enough to write about?”