We all know a “rainmaker” who has an uncommon ability for generating warm leads – whether they work in a law firm, real estate agency, financial services company, or anywhere else. It’s almost as if they were born with an internal divining rod. But guess what? Virtually any business can turn into a warm lead factory by taking advantage of inbound marketing.
What are Warm Leads?
Warm leads are prospects (either b2c or b2b) who:
- Have at least a basic understanding of a business and its offerings – either through a website visit, reading an ebook, direct mail, social media contact, connecting at a conference, being part of the same LinkedIn group and so on.
- Have a problem to solve and/or goal to achieve, and intends to resolve this through making a purchase in the foreseeable future, or influence someone who will (e.g. boss, board members, etc.).
The basic idea is that warm leads are folks who are somewhat open and agreeable to having a conversation, either in-person, phone, online chat or email…