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Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not, they’re sharing marketing duties with another function, like sales or accounting. That doesn’t leave much time available for marketing a business, does it?
Co-marketing is the process of working with another business, or group of businesses, on a marketing campaign or strategy that helps to promote all of the companies involved. By working together on promotional efforts to promote a product, service, or piece of content, all businesses involved benefit…
