Telling your own or someone else’s story is one of the easiest, yet most effective ways to create content that spreads because you are no longer alone promoting it. Whenever there’s another person or other people involved, they will be interested in sharing that article as well. Besides, the blog always looks more trustworthy when there are known niche experts taking part in its life.
While I love reading expert interviews and I always see great results when publishing interviews on my own blogs, this type of content has been over-used recently. Here are my best practices for making the most of this powerful content strategy.