This is a guest contribution from Alex Ivanovs.
Links remain as one of the most important assets for building a Google search presence. Many know that the Google Panda algorithm update was a tipping point for recognizing authoritative sites.
Having a page of your website at the top of the search result page can have a significant increase in CTR (Click-Trough Rate), and a recent study shows the difference between the first position (CTR: 31.2%) and second (CTR: 14%) is 17.2% — that’s twice as much organic traffic for first position than it is for second, and the only way to keep climbing to the top result is by being persistent with building quality links…
