Digital marketing works like traditional marketing; there are trends that need to be watched, and savvy marketers need to stay ahead of the curve. As we start 2015, there are trends emerging which will become incredibly important in the next 12 months. Identifying these trends, understanding how they work for your business, and implementing them before you get too far into the New Year is crucial for taking down your competition.
Regardless of whether your business is 100% online, a brick and mortar business, or somewhere in between, digital marketing must be part of your game plan. If you don’t already have a marketing team in your employ or contracted out, make that your first resolution of 2015. Only a pro should be behind these three major digital marketing trends:
Video and Image-Based Marketing
“Content is king”, but content doesn’t necessarily need to be written text. In fact, numerous studies have shown additional numbers of consumers are more likely to enjoy video or other image-based advertising which is why social media platforms like Vine and YouTube are gaining in popularity. Unfortunately, it’s just more appealing to check out a short, high-quality video or scan an infographic rather than read a 450-word blog.