I admit it: I judge books by their covers. And not just books. Websites. Landing pages. Emails.
Judge, judge, judge.
It’s human nature to judge based on first impressions. Our first impression gives us a gut feeling about a piece of content’s authority, trustworthiness and value. That’s why landing pages – which are often the first impression a new customer has of your branded content – need to give the right impression. Because the impression you give can either increase or decrease the likelihood that your viewer will follow through on your call to action.
So how do you build the ultimate landing page? Here are the top 20 tips from the landing-page gurus we love.
Let’s start with the basics:
1. “First you need to ask yourself, “What’s the purpose of my landing page?” Confusion is one of the great conversion killers. The more you ask your prospects to consider, the more likely they are to end up doing nothing at all.” Michael Lykke Aagaard for Kissmetrics