Several weeks ago I noticed my agency was spending way too much time on our clients’ social media marketing campaigns and not enough time on the rest of inbound marketing channels. So we decided to do some research on social media software that would help us improve our workflow. Along the way, we discovered software that is worth mentioning to the Moz community. The objective of this blog post is to provide a list of social software that can help you run your social marketing campaigns better. Some of the software is FREE (my favorite four letter word) while others are expensive. We highly recommend going through all 13 tools to find what is best for your current situation. Many of the companies mentioned below have videos demonstrations. It should take about 1-2 hours to go through all these to assess what fits your budget (if any) and marketing agenda. I put the cost for each software so if it’s over your budget, skip it.
The first five are social media marketing suites (like a CRM). Eveything below those five tools can help your social media marketing campaigns. The list is presented in no particular order. Enjoy my fellow mozzers!