2015 is going to be another awesome year for content marketing. With 86% of B2C and 91% of B2B marketers using content marketing, we expect these numbers to grow and grow. As more of you marketers come into the content fold, we’ve got the 10 unbreakable rules for doing it right in 2015.
Ready to be awesome?
1. Listen to your audience.
Whether you’re doing it through social media analytics or blog comments-section reading or a good old-fashioned focus group, lean in until you can hear what the people want. You exist for them, and not the other way around…