This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine.
I recently had a chance to work with Tsunagu Japan on an influencer marketing campaign (more about that below), and in working with them I realized that many can learn from what they have been doing with their content marketing strategy.
Tsunagu Japan is the media arm of Tsunagu, a Japanese social media company offering overseas Facebook Page management for Japanese companies. Most Japanese companies focus their social media marketing on the domestic market, so after successfully creating and and managing a community of 1,000,000 global fans with their Cool and Kawaii Japan Facebook page, Tsunagu decided to offer their services to other Japanese companies to help them do the same.
Why the media site, then? Tsunagu Japan serves the purpose of developing a community of fans of all things related to Japan, which can only help when they have Japanese clients looking to promote their products and services outside of Japan in the future. In this aspect, it’s no different from, say, a marketing automation software company blogging about marketing automation and trying to attract future users by talking about all things marketing automation. It helps them attract users, but indirectly it helps them yield thought leadership and create a community that might support its product in a similar way that Tsunagu Japan fans might end up supporting Tsunagu customers. Whether it’s B2B or B2C, a community based solely around content will yield thought leadership and have many benefits to your business.