Direct mail marketing can be an exceptionally effective choice for many types of businesses, used alone or in conjunction with other marketing techniques. Postcards are particularly popular with small businesses for their affordability and impact, although sometimes a brochure-mailer can sometimes also be appropriate.
Whether you’re just now discovering direct mail marketing or it’s been a mainstay of your local business promotional efforts for years, it’s handy to have a checklist you can reference from time to time, to ensure your mailers produce consistently excellent results…
