Why video needs to be part of your paid advertising strategy

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.

camera-video-watch-online-ss-1920Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including:

Video is becoming more and more relevant — so why not come up with some paid strategies now? In this article, I’ll suggest ways to incorporate video strategies into your online advertising programs. I’ll cover Google in particular, but similar ideas can be implemented in other channels…

Why video needs to be part of your paid advertising strategy

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