Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.
It’s been described as a ‘guide for brides’ and a ‘pasteboard for patterns’ but Pinterest is going places you never suspected. Which means it may now be a worthwhile addition to your marketing cloud. Not as a tactical ‘everyone else is there’ approach, but as a strategic marketing decision.
After all, according to Sprout Social, 93% of Pinterest users shopped online in the last nine months…
