WHY NOBODY IS FALLING FOR YOUR PERSUASIVE COPY

Have you ever fallen for a slick sales pitch?

An offer so convincing – so persuasive – that you tossed over your cash like it was on fire?

Maybe it was that knife that can saw through steel-toed boots. Perhaps it was that space-age laser comb – the one that’s supposed to bring back your luscious locks (and, if the commercial was telling the truth, your self-esteem too!)

Or maybe it was a spontaneous late-night shopping spree brought on by a coupon code that showed up in your inbox from a brand you like. Next thing you know, three crates (!!!) of silk gym socks (???) show up at your door, and you can’t really explain why they felt like such a good idea at the time.

Here’s the ugly truth…

Why Nobody is Falling for Your Persuasive Copy

CopyRanger

Rick Duris is CopyRanger.

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