What’s The Role Of Branding In Social Media? (Commentary)

During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here)

Criss Marshall was presenting a case study that day, and after hearing his story she wanted to add a few of her reflections on Rod’s insight, and the benefits marketers can receive by getting out of their ivory towers. I’m glad she did!

What’s The Role Of Branding In Social Media? (Commentary)

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Rick Duris is CopyRanger.

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