There’s nothing simple about creating a content strategy.
Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:
1. Audit & Maintenance
Your published content is assets. Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. Your process must include regular audit of your former content, and maintenance to keep your articles up-to-date and SEO-optimized.
2. A Defined Voice
How does your content sound? Is it written in a voice that’s familiar and appealing to your buyer personas? Your content needs its own unique voice to stand out online, or you’ll risk blending in with the rest.
3. Non-Digital Content
Non-digital content isn’t always the same as interruption marketing. In fact, depending on your industry, continuing to provide high-value articles and tutorials to your customers in print form may be a huge competitive advantage.
