What Marketing Can Learn From IT About Content

IT content marketing calmer waterMore than a decade ago, 17 software developers gathered for a weekend to talk about development methods. One of the outcomes was the Agile Manifesto – a document that shared the groups’ belief of a better way to develop software and their collective values:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more…

What Marketing Can Learn From IT About Content

CopyRanger

Rick Duris is CopyRanger.

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