With Facebook algorithm updates banning promotional content, the evolution of content shock, and other tumultuous tremors happening online, it’s time to start thinking about what content marketing means for your business next year.
It’s no longer acceptable to write “stuff” and call it content marketing.
Stuff and fluff — kitten memes, quote memes made in Canva, and other innocuous, or safe, content — will be the downfall of many brands in 2015.
Mark my words.
WHAT CONTENT MARKETING MEANS FOR MARKETERS
Some stats …
- It’s noisy; over 90% of B2B marketers are using content marketing
- It’s time consuming; B2C content marketers use an average of 12 tactics
- It’s hard to succeed; only 32% of B2C content marketers consider themselves effective
- It’s expensive; 52% of B2C marketers lack a budget for content marketing
In looking at our Google Analytics, I can tell you that about 5%-7% of our articles drive 90%+ of our traffic.
And the majority of those articles in the 5-7% range are in-depth, high-level content.
I don’t have to tell you they took a bit of planning to get just right, and many of them are very visual or long-form content.
