Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’

King plays visual jokes using the vernacular of the Internet age. His eye phone interacts with his watercolor paintings. Object fall out of his Photoshop creations. King uses TV screens to move between spaces. His illusions are not only particular to the technology of the six-second Vine video, they are a playful commentary on the technologies that have catapulted King to fame…

Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

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Rick Duris is CopyRanger.

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