An average of 500 million tweets are sent every day, which is equivalent to 3.5 billion tweets sent every week. With all of that noise happening on the site, it can be hard to make sure that your tweets are getting the engagement that they deserve.
To make that job easier, we’ve rounded up a list of vital Twitter stats – from the network itself and from around the web – and put them all in one place. By being well informed about what works, you can guide your social strategy, plus improve your clicks, retweets, and overall reach.
It’s All About the Audience
Before you start creating content for Twitter, it is important to understand your audience. If you don’t have clear insights on your own following, or you haven’t built up an audience yet, check out the demographics for Twitter as a whole. This Twitter demographic research was conducted by Pew Research Center. From the basic personal information for all online adults, it broke out stats for those using Twitter as of January 2014.
