Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale.
So tracking all that goes on during the buy cycle and determining the ROI can take a lot of time. Thankfully, you don’t have to track every little step along the way and crunch the numbers. Instead, it’s best to pre-determine which metrics you wish to measure to provide yourself with a concrete picture of how well your Marketing Automation is performing…
