Three online copywriting tips supported by research

When you’re writing for the web, there are many, many things to consider. 

To help our readers keep track of many of these considerations, Econsultancy regularly posts helpful tips and reminders about writing high-quality online copy.

These include:

But where do these tips come from? Are they just general ‘rules of thumb’ or is there some scientific substance behind them?

Though most writing tips come from writers sharing their personal approach, research does exist which supports some of the best practices…

Three online copywriting tips supported by research

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