This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?

google-plus-returns-grave-podcast-coverPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.

In this week’s episode, Robert and I discuss a very funnySouth Park episode about sponsored content and native advertising that gets a lot of things right. Next, we react to Yahoo’s clumsy attempt to get users of its email service to turn off their ad blockers, and we take issue with a blog post that claims content marketing is about to “fade to black.” Finally, Google Plus gets a makeover, but should marketers invest time there? It depends. Rants and raves include Alibaba’s savvy plan to buy a media company and Seth Godin on the challenges of persuasion. We wrap up the show with a #ThisOldMarketing example of the week from The Chicken Whisperer…

This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?

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