Many marketers today seem quick to jump on the latest strategy, approach, or technology, attracted by the promise new and amazing results. It’s done with great enthusiasm and the best intentions, but often also with a lack of planning and forethought. And when that happens, the enthusiasm and excitement can quickly turn to a feeling of epic failure.
With all the buzz about and allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot.
Here are three common content marketing mistakes and some ideas for how to avoid them…
These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)
