What should marketers be on top of this year?
As in past years, I sat down with our strategy team and we compiled a list of marketing trends to look for this year. Below is WiderFunnel’s list of the top 8 marketing trends of 2016.
One major theme is the establishment of testing as a widely accepted business practice. If last year we were “embarking on the golden age of conversion optimization,” this year finds us fully entrenched in it.
Here are our 8 marketing ideas to understand:
