If you’ve heard it once, you’ve heard it a thousand times: Content is king. But why? Simple: because value-added content has the power to influence consumer behavior—without overt sales tactics.
Value-added content (AKA custom content and custom publishing) addresses consumer needs and lifestyle interests connected to your products and services, offering an educational benefit to readers.
Engaging in such content marketing can help establish your company as a trusted resource—keeping you top-of-mind when it’s decision-making time. Furthermore, value-added content enables you to teach your customers how to buy from you by providing useful information at each step of their buying process…
