There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I don’t see the salesman (or woman) fading out completely, I do believe that that old staple of sales, the “cold call,” will eventually be replaced with sustainable inbound marketing initiatives.
Related: The 8 Fundamentals for a Successful Inbound-Marketing Strategy
By “inbound marketing,” I’m referring to today’s focus on the creation of quality content that pulls people toward a company and its product — rather than the older “outbound” focus on buying ads and hoping for leads…
The Rise of Inbound Marketing and the Death of the Cold Call
