“The latest issue of CCO didn’t arrive. Can you please verify that I am still on your list?”
While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we are publishing.
Today’s post is a short but important one.
How would you answer this question?
Would anyone miss your content if you did not publish it?
This is a question Joe Pulizzi has asked – and it’s something he talks about in his upcoming book, Content Inc. As Joe explains:
The One Content Marketing Question You Need to Ask (That May Scare You)
