There’s no shortage of companies that now view insights as a pivotal component of provocative selling. A recent survey by my company, Corporate Visions, found that 81% of companies believe they use an insights-based approach as part of their selling strategy.
That figure says a lot about the popularity of insights. What it doesn’t tell us is what companies mean when they say they use an “insights-based” approach. After all, the way companies define and use insights-based selling is liable to vary dramatically from organization to organization.
So, the critical question is what constitutes a powerful insight? What distinguishes powerful insights from less effective ones? And how do you deliver the types of insights most likely to engage prospects and compel them to take action?…
The Most Common Insights That B2B Marketers Use and Their Drawbacks
