My first marketing job was in porn.
After leaving my journalism career and having studied marketing in an M.B.A. program in Boston, I moved to Israel some years ago to pursue a marcom career in the so-called “Startup Nation.” My first job, however, turned out to be at a pornography website that broadcast live “shows” for $1 a minute.
Yeah, it’s a little embarrassing. But I learned a lot – about what not to do.
Every day, I would write fake porn stories that would be stuffed with keywords and then published on an “independent” site with links to the main website. One day, I heard that Amy Fisher – the “Long Island Lolita” of the 1990s Joey Buttafuoco scandal – would be “performing” on the website. Finally, I thought, a chance to use my marketing knowledge! I outlined a few ideas on promotion and publicity – but the SEO director dismissed them with a wave of his hand.
