The Influencer Trap – How Modern Marketing Becomes Unsustainable

TrapI miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock.

And when it lead to discussions and even fights among marketing bloggers. Discussions that brought the marketing community forward – when everybody had an opinion and stood by it without thinking to much about whether this would anger other bloggers, fellow marketers or influencers. Mark Schaefer’s original article about Content Shock has 393 comments – if you go through all related posts you will end up with 1000s of comments. Everyone had an opinion and every said it out loud…

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