If you’ve been following the rise of content marketing, you know that it can be a bit of a roller coaster. One minute “content is king,” and the next minute we’re fearing the “content shock” that threatens to take us all down. It’s enough to make any marketer wonder: Is content marketing worth investing in, or is it just a trend waiting to be replaced by the next big thing?
Fear not: Content marketing is here to stay. In fact, the term “content marketing” is becoming redundant as content becomes integral to any marketing strategy.
But with widespread adoption comes fiercer competition: The honeymoon period—when businesses could simply create great content and call it a day—is over. Good content marketing is no longer just about great content, it’s about the entire content experience you’re giving your audience.