I had an email from a young guy recently. He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest.
“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” So I set up a time so we could talk on the phone. Here’s a synopsis of the call …
ME: So tell me about what you have done so far.
HIM: Well I am trying to set up a Facebook page and a blog.
ME: How do you know that should be your first priority?
HIM: What do you mean? Shouldn’t I dive into social media for them? They have nothing set up…
The first step in social media marketing is not social media
