Editor’s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2015.
Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn’t recommend it.
Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. But if you’re a social media marketing manager who doesn’t also happen to be a designer, creating cover photos for your social accounts like Facebook, Twitter, and LinkedIn is probably easier said than done. You either have to struggle to design a professional-looking cover photo for each social network on your own, get a more design-savvy colleague to do it for you, or outsource the work to a freelancer or agency…
