Question: Do you have a brother or a sister that look a lot like you do, but yet, the two of you are quite different in your personality?
As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different.
A Historical Tale of Two Persuasive Siblings
The two come from a dynamic family tree. They share genes, but not jeans. (You’ll see why in a moment.)
