The practice of influencer marketing isn’t new. In fact, some may argue it’s one of the most long-standing marketing techniques around. But building a high-quality influencer program in the digital era — where just about anyone can claim to be a “guru” on a given topic — is no small feat.
Creating and sustaining an influencer marketing program takes time, but our latest eBook, The Complete Guide to Influencer Marketing: Strategies, Templates & Tools, simplifies the process. (A huge shout-out to Anna Ritchie, who authored this guide.)…
The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
