One, two, cha-cha-cha!
Even if you’ve never danced the Cha Cha, it’s likely you’ve heard the familiar counting pattern before.
I’m no dancer. But I do understand one thing: if you’re dancing with a partner and you miss a step it’s likely someone falls flat on their face. Ouch.
And wouldn’t you know it? A content marketing strategy also requires a series of steps. If you miss or skip a step, your strategy also risks falling flat on its face…
The Cha-Cha-Cha of Content Marketing (Or How to Keep Your Strategy From Falling Flat on Its Face)
