Influencer marketing is one of the most effective ways to expand your company’s reach, increase your credibility in your industry, and establish yourself as a thought leader within your field of expertise. However, influencer marketing can be somewhat of a vague concept, and like content marketing, there is more than one way to become an influencer and leverage your status in your marketing campaigns.
In today’s post, we’ll be looking at eight informal “rules” for becoming an influencer in your field, finding other influencers, and getting other people to sit up and pay attention to what you have to say. Before we dive into that, though, let’s examine what influencer marketing really means.
The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself)
