Effective copywriting can move mountains. Well, maybe not. That’s hyperbole.
At least, it gets people to take action.
But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is.
Something changed. A new movement is up. Customers have too much content to handle. Your copy – I am sorry to douse your fire with ice water – is just “more” content for your potential customers.
You’ve got to do something else. You may continue to write copy but you’ll have to straddle the change.
