As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy.
A report published by Demand Metric indicates that 70 percent of marketers are now using videos in their marketing strategies. Another 82 percent of marketers indicate that video content marketing has proven to be successful. Given these numbers, obviously there is plenty of reason to consider implementing video content marketing in your current marketing strategy. If you plan to incorporate video content marketing in your strategy, it is important to make sure you are following the guidelines below to achieve optimal success.