What are the goals for your content marketing efforts? Many people start to stutter when they get this question.
The answer may not always be simple. But every content marketing program should have the same goals:
Reach. Engagement. Conversion.
I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization.
Reach
The CEB released the stat almost 2 years ago that buyers will complete about 60% of the purchase processbefore reaching out to a vendor sales person. I have seen unverified reports of research that found this number to be edging toward 70% and more.
