Rules, eh?
Doncha just hate ’em?
Do this. Don’t do that.
Show me a rule and I’ll show you a baseball bat.
Copywriting is plagued with rules.
You know, you buy a book by someone who says they’re going to teach you how to write copy and it’s full of bloody rules.
So, let’s try a little experiment.
Let’s break some rules.
Starting with these ten…
