Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign.
Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn’t convert. The premise behind a retargeting campaign is that the person expressed some interest, so let’s try to nudge them back. That first visit may not have converted, but with a retargeting campaign you have additional chances to present the right offer at the right time…
