Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy.
To nurture that 99% of people into a sale, you need to create conversions before the checkout (or pre-transactional conversion opportunities). Here are a couple of examples of conversions before the checkout: