At a marketing conference last year, I was asked my opinion on what is the biggest opportunity in Content Marketing? Without hesitation, I answered “Slideshare.”
Slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.
According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health.
Slideshare: The Biggest Opportunity In Content Marketing
